At NUOVO Salon, the best salon in Sarasota, FL, gorgeous hair and skin, flawless style, and the transcendent Aveda experience is what we do. Making your day is why. When we opened our doors in 1986, NUOVO was the region’s only Aveda salon, the first locally to merge high fashion with relaxing rituals and superior natural products and techniques. Over thiry years and three salons later, our vision has never waned — indeed, it’s evolved. Our mission now is to constantly elevate our standards and advance the systems that support them. That’s because it’s not enough anymore to just make your day. We want to figure out new and improved ways to do it. So, stick with us. You’ll love the ride. And you’ll look fabulous the entire time.